Tell the greatest story. One that connects with your audience’s heart and mind. And then tell that story in the mediums your audience engages with, whether it’s TV, radio, print, online, or airplane barf bags.
Create awesomeness. And by “awesomeness” I don’t mean a brochure or poster that’s cool and pretty. It’s important to create a vital piece of communication that expresses your company’s value clearly and distinctly. Only then are you able to connect with your audience.
Inspire lasting relationships. It’s easy to get distracted with the latest whiz-bang technology and widgets. But an effective website utilizes the correct tools to engage with your audience, and serves to further the conversation or provide the means to make a sale.
Logo & Visual Identity
Evoke Truth. A logo or visual identity is perhaps the most important, and most scrutinized, part of your brand. Great logos and visual identities stick in our memories and trigger powerful emotions. Creating them is not as simple as it might look. And with so much riding on it, you need to get it right.
Ignite an army. Coming up with a good name is not the hard part. Coming up with a good name that isn’t already taken is. We take the time to understand your company, and your audience and then navigate all possible conflicts (both registered and common law) to find truly viable names that you can own.
Send a love letter. Develop truly relevant information that will make a difference in your audience’s life. It’s one of the quickest ways to make someone feel like you get them and their challenges. How else are you going to be deserving of your customer’s love?
Throw out the expected. Or your audience will. No one is waiting for your direct mail campaign. Most of us throw out the mail without even thinking about it. Expected is the enemy of effectiveness. Get it noticed. Make it relevant. And follow up.
Interrupt the status quo. Video is the biggest opportunity there is right now. The power of images, music, and writing can be a huge persuasive tool. Most of the time though, video is badly scripted, horribly filmed, and ultimately ignored. Good video gets watched. Shared. And sought out — whether it’s online, on a TV screen, or on a mobile phone or tablet.